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Consumer research indicates that one of the biggest obstacles in purchasing Manitoba food products is that they are not easily identifiable. By joining the program and being part of the campaign, you can change this and put your product at the forefront of consumer perceptions when it comes to Manitoba food.

In order to participate in the program products must qualify as either a Manitoba Food or Manitoba Made Food and be a member of the Manitoba Food Processors Association. Click here for MFPA membership information and application.

Manitoba Food – Any food or beverage made entirely from ingredients sourced in Manitoba or composed of more than 85% of main ingredients from Manitoba. All the processing and packaging activities must be done in Manitoba.

Manitoba Made Food – Any food product or beverage processed and packaged entirely in Manitoba. When the main ingredients are available in Manitoba in sufficient quantities they must be used.

For more information, contact the Buy Manitoba office at (204) 982-6372 or email us at info@buymanitobafoods.ca