Buy Manitoba is a new multi-year public awareness campaign funded jointly by the Government of Manitoba and industry contributions*. The program, developed to help you more clearly identify Manitoba foods, is administered by the Manitoba Food Processors Association.
Unlike most buy local** programs, the Buy Manitoba campaign focuses on both processed and fresh food products. Regardless of whether it’s fresh Manitoba carrots or Manitoba roasted coffee – choosing to buy local product has a positive impact on our community. The companies enrolled in the program are proud to be Manitoban and happy to be your neighbours. Helping consumers like you make a connection to local products supports this place we call home – we all benefit.
In order to participate in the program products must qualify as either a Manitoba Food or Manitoba Made Food. Soon you will be able to visit our MB Foods page and search for products categorized by the following two Qualifying Rules:
Manitoba Food – Any food or beverage made entirely from ingredients sourced in Manitoba or composed of more than 85% of main ingredients from Manitoba. All the processing and packaging activities must be done in Manitoba.
Manitoba Made Food – Any food product or beverage processed and packaged entirely in Manitoba. When the main ingredients are available in Manitoba in sufficient quantities they must be used.
*Government funds are used to pay for the generic Buy Manitoba brand awareness activities. Businesses that wish to participate as part of the Buy Manitoba campaign pay for their company and product-specific advertising and promotional activities.
**"Local” – Everyone has a different definition of the word local. Whether you feel it means within a certain number of kilometers from where you live, or within your city, province or country – it’s all subject to personal opinion and we can appreciate that! In terms of the Buy Manitoba program, local means food products which are grown or processed within the borders of the province of Manitoba.